Foundational, Intimate, Integrated. Meaningful. 
Krungsri Private Banking

Krungsri is a leading modern Thai financial services group with a global perspective that delivers simplicity through genuine relationships. Providing services for various groups of the Thai market, Krungsri expands its service to high-net worth clients.

The brand identity is inspired by milestones achieved throughout the lives of high-net worth clients. The first million, the first mansion, the first business venture. It takes these milestone and visualizes them into a sophisticated timeline graphic paired with a luxurious charcoal grey and accents of gold.

Client: Krungsri 
Creative Director: Mo Saad
Designer: Farid Leong